2017 – A project that involves a surf industry brand analysis which targets surfers that live far from the coast. With the help of communications and online communities, this type of user is rising in numbers everyday.
Banyu means “water” in Indonesian, one of the most important “Mecas” for surfing in the world. It has the most consistency swells around the globe and it’s full of palms, temples and nice people.
During the first stage of visual representation the idea was clear, phoneticallly banyu was an elastic and bouncy word. So some roundness should be incorporated to the looks, first approaches where giving this “roundness” to the letter B, during the process this letter would get less and less exaggerated. The round looks would then be part of all the letters in a more modest way, providing space to this “palm” concept too.
Most surfbrands show the sport’s action and have similar imagery taking advantage of exotic places, relaxed moods and vibes, which is real and appealing but the reality having met a lot of surfers is different. For them those images form part of reality for short moments of time. The approach I followed wants to take advantage of all the preparation specially before the action, a time when dream processes gain weight over reality, moments where feelings come from a future that only exists in a surfers preparation’s dream. Therefore the audience wont tell if they are vector or bitmaps, creating confusion between the real world and dreams.
Surf forecast prediction websites are widely spread, but all of them have the same in common, users need to decide the spot they want to have data from. There’s a need for approaching data in a different way, the users Banyu tries to satisfy have a restriction, time, therefore the idea is to ask the user what days does he have for surfing and let the system bring a rank of suited spots depending on the dates he has.
First approach (work in progress)