ABOUT BANYU

2017 – A project that involves a surf industry brand analysis which targets surfers that live far from the coast. With the help of communications and online communities, this type of user is rising in numbers everyday.

 

 

CONCEPT

Banyu means “water” in Indonesian, one of the most important “Mecas” for surfing in the world. It has the most consistency swells around the globe and it’s full of palms, temples and nice people.

 

 

LOGO FIRST STEPS

During the first stage of visual representation the idea was clear, phoneticallly banyu was an elastic and bouncy word. So some roundness should be incorporated to the looks, first approaches where giving this “roundness” to the letter B, during the process this letter would get less and less exaggerated. The round looks would then be part of all the letters in a more modest way, providing space to this “palm” concept too.

 

DEFINING IMAGES

Most surfbrands show the sport’s action and have similar imagery taking advantage of exotic places, relaxed moods and vibes, which is real and appealing but the reality having met a lot of surfers is different. For them those images form part of reality for short moments of time. The approach I followed wants to take advantage of all the preparation specially before the action, a time when dream processes gain weight over reality, moments where feelings come from a future that only exists in a surfers preparation’s dream. Therefore the audience wont tell if they are vector or bitmaps, creating confusion between the real world and dreams.

 

DEALING WITH SURF FORECASTS

Surf forecast prediction websites are widely spread, but all of them have the same in common, users need to decide the spot they want to have data from. There’s a need for approaching data in a different way, the users Banyu tries to satisfy have a restriction, time, therefore the idea is to ask the user what days does he have for surfing and let the system bring a rank of suited spots depending on the dates he has.

1. USER PICKS THE DATES
With so many people in Europe having more and more resources but less time, the user in the first stage just needs to specify when.
2. DATA IS SHOWN AS A LIST AND A MAP.
A ranking of the best Spots for that specific time of period is shown.
3. USER CAN PLAY WITH THE RANKING
You can set form where are you starting the surftrip, with this data the system refreshes the list, helping the user find the Spot with the best conditions and the nearest.
4. EVENTUALLY CROSS USER COMMUNICATION
You can set form where are you starting the surftrip, with this data the system refreshes the list, helping the user find the Spot with the best conditions and the nearest.

First approach (work in progress)